For their favourite tracksWireless headphonesExplore this gift ↗A Christmas partnership proposal · Influencer × GAWP®
YOUR CREATORS.GAWP® TECHNOLOGY.CHRISTMAS. LIVE.
Let’s join forces to sell a new live shopping service to retail brands this Christmas. Choose our first retail partner. Build the Christmas programme.
Explore 8 retailer demos ↘THE CHRISTMAS GIFT EDIT● LIVE SCREEN SHARE
Shop along. Ask away.LET’S FIND
LET’S FIND
THEIR PERFECT
PRESENT.
Your creator’s screen. Their recommendations.
A Christmas gift hunt happening live.
CHRISTMAS SHOP⌕ ♡ BAG
Christmas / Gifts for them
GOOD GIFTS. GREAT CHOICES.
For their favourite tracksWireless headphonesExplore this gift ↗
A little everyday luxuryA timeless watchExplore this gift ↗▣ CREATOR IS SHARING THEIR SCREEN
INFLUENCER’S CREATORS + GAWP® TECHNOLOGY = A NEW CHRISTMAS SERVICE FOR BRANDS
A world-first ambition for Christmas retail
LET’S SELL
CHRISTMAS LIVE.
TOGETHER.
A partnership between Influencer and GAWP®: together, we offer retail brands live Christmas shopping hosted by your creators, powered by our technology and embedded on the retailer’s own website.
Viewers see the creator’s computer screen, hear every recommendation and ask questions through live comments as they browse gifts, compare products and build Christmas wish lists.
Christmas gift discovery becomes live entertainment, with a direct route from recommendation to purchase.
Explore the retail opportunity
THE RETAIL PITCH.
ALREADY BROUGHT
TO LIFE.
Eight UK retailer demos we have already built. Explore how live shopping could look across fashion, beauty, tech, gifts and sport.
● CHRISTMAS LIVE
The Christmas edit
✧THE GIFT EDIT↗SHOP TOGETHER✦FESTIVE FINDS
M&S LIVE
Explore demo ↗Gifts, festive food & finishing touches
● CHRISTMAS LIVE
Find their perfect present
✧THE GIFT EDIT↗SHOP TOGETHER✦FESTIVE FINDS
John Lewis LIVE
Explore demo ↗Thoughtful gifts for everyone on the list
● CHRISTMAS LIVE
Beauty worth gifting
✧THE GIFT EDIT↗SHOP TOGETHER✦FESTIVE FINDS
Boots LIVE
Explore demo ↗Christmas beauty sets & stocking fillers
● CHRISTMAS LIVE
Big gifts. Smart choices.
✧THE GIFT EDIT↗SHOP TOGETHER✦FESTIVE FINDS
Currys LIVE
Explore demo ↗Tech explained before you buy
● CHRISTMAS LIVE
Make their Christmas
✧THE GIFT EDIT↗SHOP TOGETHER✦FESTIVE FINDS
Very LIVE
Explore demo ↗Party looks, presents & festive home finds
● CHRISTMAS LIVE
The ultimate gift hunt
✧THE GIFT EDIT↗SHOP TOGETHER✦FESTIVE FINDS
Argos LIVE
Explore demo ↗Toys, games & gifts for the whole family
● CHRISTMAS LIVE
Gifts for their game
✧THE GIFT EDIT↗SHOP TOGETHER✦FESTIVE FINDS
Sports Direct LIVE
Explore demo ↗Trainers, sportswear & Christmas surprises
● CHRISTMAS LIVE
Christmas, their way
✧THE GIFT EDIT↗SHOP TOGETHER✦FESTIVE FINDS
JD Sports LIVE
Explore demo ↗The latest trainers & festive streetwear
Retailer concepts created by GAWP® for partnership discussions. These are demonstration sites, not announced retailer partnerships.
A Christmas schedule people could shop along with
DON’T JUST POST
A GIFT GUIDE.
MAKE IT A LIVE SHOW.
“What do I buy them?”
Creators tackle viewers’ toughest present dilemmas, finding gifts live across the retailer’s range.
Small gifts. Big personality.
Christmas discoveries, clever little presents and festive finds for a range of budgets.
Get the festive look.
Live outfit building, beauty picks and finishing touches for the Christmas party season.
Explain it. Compare it. Gift it.
Creators make Christmas tech shopping easier, answering questions as they compare the options.
Bring Christmas home.
Decorations, hosting essentials and seasonal touches chosen with viewers, live.
Christmas isn’t cancelled.
A final gift hunt for shoppers still searching, checking the retailer’s delivery and collection options.
A new live format alongside your existing services
WAVES MANAGES
THE CAMPAIGN.
GAWP® POWERS
THE LIVE SHOW.
Your creator selection, strategy, production, affiliate and measurement services already help brands reach audiences.
Together, we add a new service to sell: creators hosting Christmas shopping LIVE on retailers’ own websites.
Waves supports your campaign workflows, approvals, contracts, payments and reporting. GAWP® supplies the live screen sharing, voice and viewer interaction.
The partnership opportunity
A NEW SERVICE.NEW REVENUE.SHARED.
We sell together and share the revenue. Start with a focused Christmas campaign, with the potential to grow into ongoing retailer programmes.
Choose our first retail partner.
Together, we select a retail target and pitch a focused Christmas launch around its range and customers.
Build the Christmas programme.
Agree the hosts, show ideas and schedule. Give shoppers reasons to follow channels and return, supported by GAWP® go-live email alerts.
We sell the complete package together.
The retailer buys a live Christmas programme combining creator hosting, campaign management and GAWP® technology. We agree the commercial split, with potential for recurring programmes and additional sponsorship or affiliate income.
Start at Christmas. Keep going.
Launch with one retailer and a focused series of Christmas shows. Learn from the results, then build a year-round live shopping programme.
Broadcast from anywhere in the world
HOME SOFA.
HOTEL ROOM.
CHRISTMAS, LIVE.
At homeAway for workTravelling abroad
From the comfort of home to a hotel room halfway around the world, creators can go live from their laptops using GAWP® screen sharing and voice.
For creators, going LIVE is simple.No studio. No script. No pre-production. No lighting. No camera crew. No edit. Just their laptop, an internet connection and their own way of making Christmas shopping worth watching.
On the retailer’s site. Via a simple iframe.
The GAWP® live experience embeds into the retailer’s existing website, giving shoppers a place to watch, interact and discover products while the creator hosts remotely.
The technology is built and ready.
LET’S LAUNCH
OUR FIRST
CHRISTMAS SHOW.
One retailer. A focused run of live shows.
Let’s discuss our first Christmas launch.